Episode 31 – Be a Harsh Critic of Your Marketing

Stories are a great way to market. But there are several ways to tell a story. Have a listen and click through check out the mentioned books here.

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/19849622/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] The Biggest Secrets about Marketing Secrets – Cheeky Sales Coach Episode 37. Do you want to know a secret? YES! Yes you do. We all love secrets. And that makes secrets a great marketing tool. But there is great power in this technique, so…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/20607983/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode #47 – Beware the Bad Fit Just like dating – you need to avoid a bad fit with your marketing. Avoid the Bad Fit.  The way you do one thing is the way you do everything. Is it all about…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/19571855/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Content marketing is the second greatest tool for modern marketing. Here’s the down-low.  Some links mentioned here: https://www.SOP4SMB.com http://www.SOPFriday.com and my other channel for the SOP Videos – https://www.youtube.com/smallbizthoughts Also mentioned: – Google “68-Point Checklist” More info and contents at https://cheekysalescoach.com 🙂   Check…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/19797707/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode 36 – The Awesome About Page You primary web page (home page) is the second most important page on your set site. Number one is your About Page – at least when it comes to helping people find you on…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/18960245/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] The blog post I reference is here: https://heidicohen.com/marketing-definition/ As you can tell by the seventy-two definitions, there’s not much agreement on what marketing is. I am particularly frustrated with the number of definitions that confuse marketing and sales. I highly recommend you listen to…