Episode 33 – Content Marketing

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/20033489/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] You might have heard of the “New Economy.” It’s a specific belief that the fundamental rules of the economy have changed. Here’s a shocker: That’s not true. We look at the New Economy approach and explain why attempting this strategy will lead to many…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/19849622/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] The Biggest Secrets about Marketing Secrets – Cheeky Sales Coach Episode 37. Do you want to know a secret? YES! Yes you do. We all love secrets. And that makes secrets a great marketing tool. But there is great power in this technique, so…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/20772224/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode #49 – You Control Almost Nothing You control almost nothing This is not a negative statement Take stock of what you do control Target your audience You need to evolve like an animal You can control your process Track your…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/19321973/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Episode 30 – The All-Powerful Sales Letter Perhaps the the most successful marketing tool of all time is the “long sales letter.” Of course, you need to do things the right way for them to be effective. Here are some tips for building the…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/19691915/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] The Three Most Important Elements of Marketing – Cheeky Sales Coach Episode 35. We address two topics here. We cover the most important element of marketing in the modern era. Then we talk about the effort you need to put into each of these….

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/20607983/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode #47 – Beware the Bad Fit Just like dating – you need to avoid a bad fit with your marketing. Avoid the Bad Fit.  The way you do one thing is the way you do everything. Is it all about…