Episode 39 – Serendipity

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/20033489/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] You might have heard of the “New Economy.” It’s a specific belief that the fundamental rules of the economy have changed. Here’s a shocker: That’s not true. We look at the New Economy approach and explain why attempting this strategy will lead to many…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/20772224/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode #49 – You Control Almost Nothing You control almost nothing This is not a negative statement Take stock of what you do control Target your audience You need to evolve like an animal You can control your process Track your…

Stories are a great way to market. But there are several ways to tell a story. Have a listen and click through check out the mentioned books here.

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/20395040/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode 44 – Know Your Buyers’ Habits Past behavior is an excellent indicator of future decision making! Everyone’s a buyer sometime. Don’t talk about the thing you’re selling. There’s always another alternative. You are not likely to change anyone’s buying behavior….

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/19797707/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode 36 – The Awesome About Page You primary web page (home page) is the second most important page on your set site. Number one is your About Page – at least when it comes to helping people find you on…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/19403201/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Episode 31 – Be a Harsh Critic of Your Marketing Most of us spend a lot on marketing without evaluating whether it’s a good spend. Here are some tips and tricks. 🙂 Check out this episode!