You might have heard of the “New Economy.” It’s a specific belief that the fundamental rules of the economy have changed. Here’s a shocker: That’s not true.
We look at the New Economy approach and explain why attempting this strategy will lead to many bad things for you marketing.
More details and goodies at https://www.cheekysalescoahc.com.
Regard the books mentioned (The Innovator’s Dilemma and The Innovator’s Solution), see https://claytonchristensen.com/books/the-innovators-dilemma/.