Episode 26 – Defining Marketing
Marketing

Episode 26 – Defining Marketing

The blog post I reference is here: https://heidicohen.com/marketing-definition/ As you can tell by the seventy-two definitions, there’s not much agreement on what marketing is. I am particularly frustrated with the number of definitions that confuse marketing and sales. I highly recommend you listen to Episode One if you have not done so recently. It’s all…

Episode 24 – The 7 Channels of Sales Success
Sales

Episode 24 – The 7 Channels of Sales Success

Cheeky Sales Coach Episode 24 – The 7 Channels of Sales Success What are the seven things you have to do consistently to be successful in sales? (Note: consistent does not mean daily or hourly. Some of these items need to be done weekly or quarterly.) See also Episode 13 on Sales Timing. https://www.youtube.com/watch?v=9qb2j91GvhU See…

Create an Amazing Proposal and Presentation  – Cheeky Sales Coach Episode 23
Sales

Create an Amazing Proposal and Presentation – Cheeky Sales Coach Episode 23

Cheeky Sales Coach Episode 23: Create an Amazing Proposal and Presentation Here I outline the key elements of a proposal and demonstrate how you can step through the proposal as a PowerPoint presentation. And then we look at recording an actual presentation of your proposal recorded on Zoom video. More great information and associated downloads…

Cheeky Sales Coach Episode 20 – Pricing
Sales

Cheeky Sales Coach Episode 20 – Pricing

Wherein we cover six or seven things you need to know about pricing, including Anchor pricing and why your price should includes lots of 9s. The following links are referenced in this video: https://www.profitwell.com/recur/all/end-prices-in-9s https://link.springer.com/article/10.1023/A:1023581927405 https://theamericangenius.com/business-marketing/why-prices-ending-9-sell-best-mit-study/ https://www.gsb.stanford.edu/insights/asking-consumers-compare-may-have-unintended-results Book referenced: Predictably Irrational by Dan Ariely – https://amzn.to/3rdyS13 (This is an Amazon Affiliate link) More Cheeky Sales…