Wherein we take a lesson from Goldilocks. Not too much. Not too little. Just right. But how do you set things up so you do the “just right” amount of marketing? We’ve got some tips. More information and downloads at https://www.cheekysalescoach.com. Check out this episode!
Episode 31 – Be a Harsh Critic of Your Marketing Most of us spend a lot on marketing without evaluating whether it’s a good spend. Here are some tips and tricks. 🙂 Check out this episode!
Episode 30 – The All-Powerful Sales Letter Perhaps the the most successful marketing tool of all time is the “long sales letter.” Of course, you need to do things the right way for them to be effective. Here are some tips for building the long sales letter into your marketing strategy. More information at https://www.cheekysalescoach.com….
Cheeky Sales Coach Episode 29 – Social Media Strategy. Social media is great – but it’s only useful for marketing or sales if you have a strategy to make the most of it! Here are some tips on using your social media to achieve you goals. More videos at https://www.cheekysalescoach.com Check out this episode!
Episode 28 – The Call to Action You need a call to action. In fact, you need a lot of them. You need one for every element of your sales and marketing funnels. This video is full of “dos” – and a few don’ts. More sales and marketing videos at https://www.cheekysalescoach.com Check out this…
Branding is Everything – Cheeky Sales Coach Episode 27. Branding is much more than your logo or color scheme. In this Cheeky Sales Coach podcast, Karl talks about the role of branding in defining your entire organization. Your marketing is a piece of that. More information and videos at https://www.cheekysalescoach.com 🙂 Check out this episode!
The blog post I reference is here: https://heidicohen.com/marketing-definition/ As you can tell by the seventy-two definitions, there’s not much agreement on what marketing is. I am particularly frustrated with the number of definitions that confuse marketing and sales. I highly recommend you listen to Episode One if you have not done so recently. It’s all…