Episode 30 – The All-Powerful Sales Letter
Marketing

Episode 30 – The All-Powerful Sales Letter

Episode 30 – The All-Powerful Sales Letter Perhaps the the most successful marketing tool of all time is the “long sales letter.” Of course, you need to do things the right way for them to be effective. Here are some tips for building the long sales letter into your marketing strategy. More information at https://www.cheekysalescoach.com….

Episode 27 – Branding is Everything
Marketing

Episode 27 – Branding is Everything

Branding is Everything – Cheeky Sales Coach Episode 27. Branding is much more than your logo or color scheme. In this Cheeky Sales Coach podcast, Karl talks about the role of branding in defining your entire organization. Your marketing is a piece of that. More information and videos at https://www.cheekysalescoach.com πŸ™‚ Check out this episode!

Episode 26 – Defining Marketing
Marketing

Episode 26 – Defining Marketing

The blog post I reference is here: https://heidicohen.com/marketing-definition/ As you can tell by the seventy-two definitions, there’s not much agreement on what marketing is. I am particularly frustrated with the number of definitions that confuse marketing and sales. I highly recommend you listen to Episode One if you have not done so recently. It’s all…