You do it. I do it. When we’re in the “buyer” persona, we lie to sales people. There are lots of reasons for this. Most of them are not really bad. But they’re real. Part of the reason buyers are liars is that they have been trained to be by previous sales people. So they…
[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/16989989/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] One of the most important elements of a successful sales process is a good sales campaign. In this week’s podcast, we define a sales campaign and discuss what it takes to make it successful. Let’s be clear: There’s no politics in these campaigns. But…
In order to have sales . . . you have to have customers. Here we talk about focusing on a niche (or “vertical”) market. After all, you can’t sell to everyone. Really. As Stephen Covey says, you need to start with the end in mind. In this case, that means you have to define your…
[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/16833428/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Episode 2 – Sales Funnels Introduction to sales funnels. Your sales funnel is an analogy for your sales process. This is the first video on funnels, so we’re defining some terms and components. Also, some big tips on things to do and thing to…
Episode 1 – What is Sales? Introduction to the 50-week series. We define Sales, Marketing, and our word of the day: Asymptote! Why do you need to make such a clear distinction between marketing and sales? Because marketing costs money and sales brings in money. Feedback is always welcome. Fill out the form at https://cheekysalescoach.com.
How not to be a super salesy pain-in-the-neck! One video a week for 50 weeks. My goal is simply to help you learn what works and what doesn’t work – in bite-size pieces you can apply every day. Should you be using sales techniques that seem sleazy, but you know they work? That’s a great question…
