Episode 30 – The All-Powerful Sales Letter

Episode 30 – The All-Powerful Sales Letter

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/19321973/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Episode 30 – The All-Powerful Sales Letter Perhaps the the most successful marketing tool of all time is the “long sales letter.” Of course, you need to do things the right way for them to be effective. Here are some tips for building the…

Episode 29 – Social Media Strategy

Episode 29 – Social Media Strategy

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/19246823/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode 29 – Social Media Strategy. Social media is great – but it’s only useful for marketing or sales if you have a strategy to make the most of it! Here are some tips on using your social media to achieve…

Episode 28 – The Call to Action

Episode 28 – The Call to Action

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/19155695/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Episode 28 – The Call to Action You need a call to action. In fact, you need a lot of them. You need one for every element of your sales and marketing funnels. This video is full of “dos” – and a few don’ts….

Episode 27 – Branding is Everything

Episode 27 – Branding is Everything

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/19071833/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Branding is Everything – Cheeky Sales Coach Episode 27. Branding is much more than your logo or color scheme. In this Cheeky Sales Coach podcast, Karl talks about the role of branding in defining your entire organization. Your marketing is a piece of that….

Episode 26 – Defining Marketing

Episode 26 – Defining Marketing

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/18960245/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] The blog post I reference is here: https://heidicohen.com/marketing-definition/ As you can tell by the seventy-two definitions, there’s not much agreement on what marketing is. I am particularly frustrated with the number of definitions that confuse marketing and sales. I highly recommend you listen to…

Episode 25 – Building a Sales Process

Episode 25 – Building a Sales Process

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/18848081/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode 25 – Building a Sales Process The final “Sales” video in this 50-video series is all about bringing the last 24 episodes together. You can’t just “do” sales – you need a process. What does that mean? What does it…

Episode 24 – The 7 Channels of Sales Success

Episode 24 – The 7 Channels of Sales Success

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/18799169/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode 24 – The 7 Channels of Sales Success What are the seven things you have to do consistently to be successful in sales? (Note: consistent does not mean daily or hourly. Some of these items need to be done weekly…

Create an Amazing Proposal and Presentation  – Cheeky Sales Coach Episode 23

Create an Amazing Proposal and Presentation – Cheeky Sales Coach Episode 23

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/18702608/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode 23: Create an Amazing Proposal and Presentation Here I outline the key elements of a proposal and demonstrate how you can step through the proposal as a PowerPoint presentation. And then we look at recording an actual presentation of your…

Managing Sales People – Cheeky Sales Coach Episode 22

Managing Sales People – Cheeky Sales Coach Episode 22

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/18629693/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode 22: Managing Sales People One of the hardest things you’ll do is manage sales people. They’re expensive and they need to perform. Here are six or seven things you need to know about managing sales people. More episodes at https://cheekysalescoach.com….

Episode 21 – Nurturing Long-Term Prospects

Episode 21 – Nurturing Long-Term Prospects

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/18528500/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] The word of the day is Prospect. You need to maintain your list – see Episode 12 – and nurture them into long-term prospects. This might be a long play. Here are some things you need to know. More info and videos at https://cheekysalescoach.com…