Episode 30 – The All-Powerful Sales Letter Perhaps the the most successful marketing tool of all time is the “long sales letter.” Of course, you need to do things the right way for them to be effective. Here are some tips for building the long sales letter into your marketing strategy. More information at https://www.cheekysalescoach.com….
Cheeky Sales Coach Episode 29 – Social Media Strategy. Social media is great – but it’s only useful for marketing or sales if you have a strategy to make the most of it! Here are some tips on using your social media to achieve you goals. More videos at https://www.cheekysalescoach.com Check out this episode!
Episode 28 – The Call to Action You need a call to action. In fact, you need a lot of them. You need one for every element of your sales and marketing funnels. This video is full of “dos” – and a few don’ts. More sales and marketing videos at https://www.cheekysalescoach.com Check out this…
Branding is Everything – Cheeky Sales Coach Episode 27. Branding is much more than your logo or color scheme. In this Cheeky Sales Coach podcast, Karl talks about the role of branding in defining your entire organization. Your marketing is a piece of that. More information and videos at https://www.cheekysalescoach.com 🙂 Check out this episode!
The blog post I reference is here: https://heidicohen.com/marketing-definition/ As you can tell by the seventy-two definitions, there’s not much agreement on what marketing is. I am particularly frustrated with the number of definitions that confuse marketing and sales. I highly recommend you listen to Episode One if you have not done so recently. It’s all…
Cheeky Sales Coach Episode 25 – Building a Sales Process The final “Sales” video in this 50-video series is all about bringing the last 24 episodes together. You can’t just “do” sales – you need a process. What does that mean? What does it look like? In this episode, Karl walks through the pieces you…
Cheeky Sales Coach Episode 24 – The 7 Channels of Sales Success What are the seven things you have to do consistently to be successful in sales? (Note: consistent does not mean daily or hourly. Some of these items need to be done weekly or quarterly.) See also Episode 13 on Sales Timing. https://www.youtube.com/watch?v=9qb2j91GvhU See…
Cheeky Sales Coach Episode 23: Create an Amazing Proposal and Presentation Here I outline the key elements of a proposal and demonstrate how you can step through the proposal as a PowerPoint presentation. And then we look at recording an actual presentation of your proposal recorded on Zoom video. More great information and associated downloads…
Cheeky Sales Coach Episode 22: Managing Sales People One of the hardest things you’ll do is manage sales people. They’re expensive and they need to perform. Here are six or seven things you need to know about managing sales people. More episodes at https://www.cheekysalescoach.com. 🙂 Check out this episode!
The word of the day is Prospect. You need to maintain your list – see Episode 12 – and nurture them into long-term prospects. This might be a long play. Here are some things you need to know. More info and videos at https://www.cheekysalescoach.com Check out this episode!
