Episode 30 – The All-Powerful Sales Letter

Episode 30 – The All-Powerful Sales Letter

Episode 30 – The All-Powerful Sales Letter Perhaps the the most successful marketing tool of all time is the “long sales letter.” Of course, you need to do things the right way for them to be effective. Here are some tips for building the long sales letter into your marketing strategy. More information at https://www.cheekysalescoach.com….

Episode 27 – Branding is Everything

Episode 27 – Branding is Everything

Branding is Everything – Cheeky Sales Coach Episode 27. Branding is much more than your logo or color scheme. In this Cheeky Sales Coach podcast, Karl talks about the role of branding in defining your entire organization. Your marketing is a piece of that. More information and videos at https://www.cheekysalescoach.com πŸ™‚ Check out this episode!

Episode 26 – Defining Marketing

Episode 26 – Defining Marketing

The blog post I reference is here: https://heidicohen.com/marketing-definition/ As you can tell by the seventy-two definitions, there’s not much agreement on what marketing is. I am particularly frustrated with the number of definitions that confuse marketing and sales. I highly recommend you listen to Episode One if you have not done so recently. It’s all…

Episode 24 – The 7 Channels of Sales Success

Episode 24 – The 7 Channels of Sales Success

Cheeky Sales Coach Episode 24 – The 7 Channels of Sales Success What are the seven things you have to do consistently to be successful in sales? (Note: consistent does not mean daily or hourly. Some of these items need to be done weekly or quarterly.) See also Episode 13 on Sales Timing. https://www.youtube.com/watch?v=9qb2j91GvhU See…

Create an Amazing Proposal and Presentation  – Cheeky Sales Coach Episode 23

Create an Amazing Proposal and Presentation – Cheeky Sales Coach Episode 23

Cheeky Sales Coach Episode 23: Create an Amazing Proposal and Presentation Here I outline the key elements of a proposal and demonstrate how you can step through the proposal as a PowerPoint presentation. And then we look at recording an actual presentation of your proposal recorded on Zoom video. More great information and associated downloads…

Managing Sales People – Cheeky Sales Coach Episode 22

Managing Sales People – Cheeky Sales Coach Episode 22

Cheeky Sales Coach Episode 22: Managing Sales People One of the hardest things you’ll do is manage sales people. They’re expensive and they need to perform. Here are six or seven things you need to know about managing sales people. More episodes at https://www.cheekysalescoach.com. πŸ™‚   Check out this episode!