Cheeky Sales Coach Episode 20 – Pricing

Cheeky Sales Coach Episode 20 – Pricing

Wherein we cover six or seven things you need to know about pricing, including Anchor pricing and why your price should includes lots of 9s. The following links are referenced in this video: https://www.profitwell.com/recur/all/end-prices-in-9s https://link.springer.com/article/10.1023/A:1023581927405 https://theamericangenius.com/business-marketing/why-prices-ending-9-sell-best-mit-study/ https://www.gsb.stanford.edu/insights/asking-consumers-compare-may-have-unintended-results Book referenced: Predictably Irrational by Dan Ariely – https://amzn.to/3rdyS13 (This is an Amazon Affiliate link) More Cheeky Sales…

Episode 14 – A/B Testing

Episode 14 – A/B Testing

Cheeky Sales Coach Episode 14 – A/B Testing or Split Testing A/B testing (or split testing) is a methodology for comparing the effectiveness of two or more elements in your sales process. Here we examine what you need to know. Referenced episodes: – Episode Five: Buyers and Liars = https://www.youtube.com/watch?v=SFCht5B2A0Q – Episode Six: Everything Matters…